Research is to see what everybody else has seen, and to think what nobody else has thought.
My research is motivated by the need to understand the inner workings of the information-rich world of today and to create added value by communicating and applying research results. To start, I believe that the vast amount of available information is mostly produced by human activity. The main orchestrator of human activity is the human brain. That is why one of my primary research interests tangents neuroscience. I decided to use the word tangent to stress that I belong to the majority of the Information Systems scholars who are not formally trained in neuroscience. I simply do not command the required expertise to operate medical-grade neural instruments or to analyze the data in raw form. However, I do believe that the gate of NeuroIS should be open to everyone and that the key which can open that gate lies in the consumer oriented neural devices which I had already successfully used in my research projects.